Run app retargeting campaigns in-market for high-demand products and features your app offers. Prioritise the customer experience to build long-term app user relationships: 58% of respondents downloaded an app because of 'Word of mouth' and recommendations of family and friends.
Seven out of 10 Indians said they downloaded an app during quarantine after seeing an ad on social networks, on TV, or a different app. Video streaming and video conferencing apps have seen a high number of downloads as well, 63% and 52%, respectively.Īdvertising is an extremely important player to promote an app. Social networking apps have seen the most heightened download number at 65%. With people spending most of their time at home, four in 10 Indians has also increased their app usage by spending more time shopping. However, boomers downloaded news-related apps 3% more than the millennials. 65% of Gen Z and millennials downloaded at least one video streaming app whereas only 56% of boomers downloaded the same. They are seeking out more streaming entertainment apps and gaming apps. They have a higher preference and convenience for using apps, and this is true across most product categories. The report highlights that Gen Z and millennials prefer to use mobile applications much more than the older generations. Four out of 10 respondents also said they downloaded new apps for grocery/alcohol/food delivery in recent weeks.
45% respondents downloaded a new retail shopping app in the last few weeks. The report highlights a change in online shopping trends as well. According to the survey, two-thirds of Indian app users have downloaded a streaming video app to entertain themselves. Criteo’s research saw that apps are now indispensable for users to shop, connect with their loved ones and entertain themselves.Ĭall for entries open for BuzzInContent Awards 2020 ENTER NOWĪmid the global pandemic, people started looking for new ways of entertaining themselves. Criteo, a technology company, has released a survey titled ‘App user behaviour in 2020: India’ on the impact of Covid-19 on downloads and usage of apps.
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